High-Tech High-Touch

Have you heard of the book Megatrends, authored in 1982 by futurist John Naisbitt? This book discusses the correlation between the human need to balance technological advances with more personal touches in our personal and work relationships. John is recognized as the first to use the term “High Tech, High Touch”. Social networks like Twitter, Facebook, and MySpace provide a unique opportunity for High Tech – High Touch methods of connecting with customers and prospects. Starting a business using these methods can provide financial security for those who understand how to effectively implement them. In May 2009 Twitter logged 4.2 million people searching for stuff, while producing over 30 million queries.

Current economic conditions, combined with the technology of social networks, present a huge opportunity for forward-thinking business-minded individuals. The worst job market in 26 years may be the perfect time to start a business, according to Tim Kane, a senior fellow in Research and Policy at the Kauffman Foundation.

If you already own a business, social networking allows you to blend in-person and online experiences to create more in-depth personal relationships. Using this internet attraction marketing strategy to teach, inform and solve problems for your customers is much more efficient and effective than the use of old-school mass media advertising or targeting a limited geographic area. Now is the time to throw away your old-school sales scripts and start using today’s internet technology trends while providing high quality customer service.

To learn exactly how to implement this strategy, take advantage of a free consultation.