Recap Week of October 26, 2009

Last weeks postings reflect just how much opportunity there is to employ social media marketing today and well into the future . The compounding, viral power of social media continues to demonstrate the potential and direction WE as consumers and marketers are willing to accept social marketing as a preferred medium. This weeks messages continue the theme of using core marketing strategies and social principles to best realize long term success. The marketing messages in recap are now catergorized into core categories of Strategy, Philosophy, Content, and Twitter. As an alternative, you may read the messages day by day, which contain brief highlights of the articles.

Strategy

Opportunity or Obstacle

• Last week’s poll question: A recent survey indicated that 75
  percent of small businesses are not using social media for marketing.
  Could you solve these problems for a Small Business Owner?
• Read Article By Mary Ellen Slayter

---

RELEVANCE!

• Solve Problems Make $$$
• Think RELEVANCE! That’s what your prospects are really interested in. What’s
  relevant is BUSINESS, not your products, services or solutions. Your
  offering is simply a tool that helps companies achieve their business
  objectives.Decision makers are always
  interested in ideas, insights and information that helps them eliminate
  problems, address issues and achieve their objectives.
• Plus 4 more Essential Strategies for Highly Effective Initial
  Meetings
• ReadArticle (must login @ zdnet to get *.pdf)

---

Marketing Mantra

• Simple 3 step engagment to build a bigger customer base
• Read Article

---

Fun

• Making $$ can be fun -- Understand ROI fundamentals
• OliverBlanchard’s Social Media ROI Presentation is a witty, fun introduction to ROI
• ReadArticle

---

Philosophy

Success Barometer

• Are You Having Fun? Success is not
  the key to happiness, it (Happiness) is the key to success.
• Read Article By pvesey

---

Support Simplicity

• Fun - Solution Oriented - Social Media
• ReadArticle By Jessica Want

---

Influential Thoughts

• The simple fact that trust is relative
  ReadArticle by Adam Singer

---

The Art of Science

• Outstanding thoughts on Social Media philosophy and strategy
• Read Article

---

Content

Content Strategy

• If you don’t understand your audience
  you’ll never create content which sticks. Once you do have audience
  comprehension, take the time to think about how you can use this
  knowledge to formulate a content strategy
• Read Article by Adam Singer

---

Outstanding

• Don’t focus on the social media tools. Focus on
  developing the social skills you need for your business to create a strong social presence. (The blog, article, format, content,backlinks...all a great example of article writing)
• Read Article by Cindy King -- good job!

---

Confusing

• Communicating with customers/ prospects is now both easier and
  yet more difficult!
• Read Article by Making Life Ezy Market Research

---

Future

• The World According to Google (well 2015 at least)
• Read Article by Neville Hobson

---

Twitter

Twitter BEER, Social Media and Beer

• Welcome to the "Direct to Drinker" engagement. The surge in corporate social
  media efforts comes after decades of so-called "push" marketing --
  where consumers were viewed largely as passive sponges of brand
  marketing.
• Read Article By HOLLIE SHAW

---

Why Twitter- in one word

• I certainly would not have dreamed that only one person would say
  “marketing” or “branding.” Especially since at least half the people in
  my twitterville are in some form of marketing and PR. But maybe I
  shouldn't be surprised since PR and marketing are -- at its roots --
  about people. (? people are not looking to buy a product or service? )
• Read Article by Victoria Harres

Strategy

• Twitter - Entrpreneurship - Guy Kawasaki
• ReadArticle by Rajiv Dingra





---

Strategy

• Key Takeaways: Customers Impact Brand Search Results Using Twitter
• Read Article by Charlene Li