The phrase “social media” is not a gimmick or sales pitch, but a long term commitment to develop a social internet highway. Because small business is more agile and adaptable than big business, it is in the perfect position to go BIG on the social scene. A small business (vs large corporate CEO) owner may provide solutions directly to the customer. Adding social marketing to the mix creates a trifecta for social success that benefits business owners and consumers alike.
Considering that social media marketing serves as a large listening portal, it’s pretty amazing that trusted relationships are being formed within public venues with a truly interactive audience. In a case of the tail wagging the dog, it is becoming apparent that consumers, through their social participation, are pressuring businesses to become more open and forthright. In the near future businesses may very well quantify and list consumer and customer social media content as company assets (or liabilities).
Hollie Shaw’s recent article, Marketing embraces social media sites stands out as a reminder that the days of “push marketing” are coming to an end. Largely due to High Tech High Touch social marketing, we consumers are no longer willing to act as passive sponges in response to the corporate messages spewed out in today’s media. Social media marketing is creating a positive, therapeutic , interactive media that is becoming the norm.
To view more messages about social media philosophy, read the Philosophy section of last week’s recap.