The First Lesson in Social Media Marketing

To have the mindset that the understanding and practice of core fundamentials will drive your business more than any system, gadget or gimmick -- your customers trust your sound business judgement and spread the word

Success in Your Business is "U"

You are unique. In our society uniqueness is often looked down upon. But your uniqueness -- your gifts, talents, skills, interests, experience, and personality -- is what makes you special. Instead of trying to “fit in” and conform to standards imposed on you by someone else, you should embrace your special and unique gifts and talents, and furthermore, use them, not hide them. The use of your unique gifts and talents leads to success. In fact, the more unique you are, the more valuable you become.

Uniqueness, or differentiation, is also one of the keys to business success. Why should people buy your product or service, instead of one offered by someone else? Yes, it’s true that differentiation applies to your product, but it also applies to the person offering the product. For instance, in the retail industry, lots of stores stock identical items. What leads your customers to shop at one store instead of another? Why do customers buy from you and not from someone else? If you’re a distributor (Amway for example) in the direct selling (network marketing) industry you face the same challenge: what leads customers to buy the product from you instead of from another distributor? What leads prospects to join your organization instead of another? It’s because of your uniqueness; your differentiation. The Law of Attraction states that you will attract others to you based upon your similarities. This is true in personal relationships just as it is in business relationships.

From what I have experienced in my many business ventures, including a long term background with Amway is that no 'System' can duplicate the Determination, Motivation, & Perseverance of the entrepreneurial spirit.

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