Everyone is NOT a prospect for your network marketing business. Certain people need and are looking for each of your products. Certain people need and are looking for your business opportunity. Who are they, where are they, and how do you connect with them?
The process of choosing your MLM target niche is part of MARKETING. Ironically, the "marketing" is missing in most network marketing businesses. Running your network marketing business like a true business will require you to implement effective marketing strategies. . . and will lead to success!
After going through the 7 Steps to Choosing Your MLM Target Niche Market, you'll be able to answer these 6 questions:
- What is your market?
- What problem is your market seeking a solution to?
- How are you positioned as their solutions provider?
- What product(s) is your market looking for to solve their problem?
- How does your market want the product delivered? The delivery and the customer experience can be more important than the product itself. The success of Starbucks is a great example.
- Describe your ideal customers. What are their demographics? What do they like to do? What do they think about? Where do they go and when? (either physically or in cyberspace) This description is also known as your customer avatar.
After answering these questions, the first part of your MLM marketing plan will be done! The next step is to determine what your personal marketing activities will be. Those activities will be a natural result of who your target market is. And once you determine what your activities will be, you can begin implementing them.
Know that you can choose more than one niche market, but you’ll need to focus on creating your marketing funnel for one niche at a time. The niche for your business opportunity will be completely different from the niche for your product. And if your MLM offers multiple products, each product (or group of products) will also have a different niche. So one key to your success in network marketing is to choose a niche for each separate product, then set up a marketing funnel for that niche, focusing on just one at a time until you have multiple niches and funnels.
When you, your product, your delivery, and your target market are in alignment, you’ll be in your “sweet spot”. Taking the time to go through the process of finding your sweet spot will ensure your network marketing business is positioned for success.