Our last weekly post seemed to sum up the major messages throughout the week. At the San Diego Social Media Symposium John Moore discussed the current Dynamics of Social Media relating to successful social marketing campaigns.
Like the majority of our daily messages, John spoke about how the Philosophy of Social Media Marketing is tied to the Strategy which ultimately provides a recipe of Success for any social marketing campaign.
Key Tweets (use #sdsms on twitter)
1 In order to grow as an organization and w/ customers, we must Listen, Learn & Respond
2 Recipe for social media success :1 part listening, 1 part learning, 1 part responding
3 Smartest way to use Twitter is to respond to people. Be a resource.
4 Social media is a great alternate channel for customer/constituent service
5 SM helps small companies look bigger and big companies get smaller
6 Be everywhere your customers are
7 Take care of details in your business. Customers notice everything
8 Make it a good one no broken window.
9 If you hide the truth someone will find the truth
10Online reviews are only 2nd to personal advice
11 Speaker claims that most word of mouth conversations are 90% offline
Philosophy:
- TGIF 2 for 1 Social Media Marketing Philosophy
- Zappos CEO Tony Hsieh “I think people worry too much about bringing their personal selves into business when I think the way to succeed in today’s world is to make your business more personal.”
- Gordon Magee
“At the end of the day, it’s the relationship that’s being developed so that you have a genuine desire as a company to provide customer satisfaction to the customer, and the customer trusts you enough to give you some money to have you send them a product through the mail.”
Read Full Article - Social
- Come on in -- we were expecting you!
Want to start a successful Social Media campaign? Think about these 5 essentials
Read Full Article - Crossroads
- Trust and Value meet Hi Tech and Hi Touch
Read Full Article - Fun Introducing the FUN theory
- Put some Fun in your marketing, you just might make a few more $$
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Strategy:
- Planning Forward 2010 Hybrid Offline - Online Campaingn
- Benifits to consider
- Ideas for action
Read Full Article - Problem Solver
- All Products or Services must solve a specific problem
Read Full Article - Niche
- Twitter marketing If your twitter marketing creates new focuses and hope for people- you will develop that “Growth Zone” and people will stay in it and develop that “relationship” - and you can market to them new growth ideas that will help them that much more
- Influence Introducing the FUN theory
- Perspectives on Twitter fromthe web's most experimental, influential and knowledgable
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Statistics:
- Customer Expectations
- Customer perception is reality
Read Full Article - Fasten your seat belt
- we are going for a ride in 2010
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