The First Lesson in Social Media Marketing

To have the mindset that the understanding and practice of core fundamentials will drive your business more than any system, gadget or gimmick -- your customers trust your sound business judgement and spread the word

Recap Week of Oct19 - Tweetable Marketing Message

Our last weekly post seemed to sum up the major messages throughout the week. At the San Diego Social Media Symposium John Moore discussed the current Dynamics of Social Media relating to successful social marketing campaigns.
Like the majority of our daily messages, John spoke about how the Philosophy of Social Media Marketing is tied to the Strategy which ultimately provides a recipe of Success for any social marketing campaign.

Key Tweets (use #sdsms on twitter)

1 In order to grow as an organization and w/ customers, we must Listen, Learn & Respond
2 Recipe for social media success :1 part listening, 1 part learning, 1 part responding
3 Smartest way to use Twitter is to respond to people. Be a resource.
4 Social media is a great alternate channel for customer/constituent service
5 SM helps small companies look bigger and big companies get smaller
6 Be everywhere your customers are
7 Take care of details in your business. Customers notice everything
8 Make it a good one no broken window.
9 If you hide the truth someone will find the truth
10Online reviews are only 2nd to personal advice
11 Speaker claims that most word of mouth conversations are 90% offline


  • TGIF 2 for 1 Social Media Marketing Philosophy
    • Zappos CEO Tony Hsieh
    • “I think people worry too much about bringing their personal selves into business when I think the way to succeed in today’s world is to make your business more personal.”

    • Gordon Magee
      “At the end of the day, it’s the relationship that’s being developed so that you have a genuine desire as a company to provide customer satisfaction to the customer, and the customer trusts you enough to give you some money to have you send them a product through the mail.”
      Read Full Article

  • Social
    • Come on in -- we were expecting you!
      Want to start a successful Social Media campaign? Think about these 5 essentials
      Read Full Article

  • Crossroads

  • Fun Introducing the FUN theory


  • Planning Forward 2010 Hybrid Offline - Online Campaingn
  • Problem Solver
  • Niche
    • Twitter marketing
    • If your twitter marketing creates new focuses and hope for people- you will develop that “Growth Zone” and people will stay in it and develop that “relationship” - and you can market to them new growth ideas that will help them that much more
      Read Full Article
  • Influence Introducing the FUN theory
    • Perspectives on Twitter fromthe web's most experimental, influential and knowledgable
      Read Full Article


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