Your Unique Selling Proposition (USP)
Embracing your personal uniqueness and applying it to your business leads to your unique selling proposition. The most effective way to offer a unique product (not your health, nutrituion and beauty products)is to create it yourself. Information products are a key component of the attraction marketing model, and can be created to fit any product or industry. If you offer a product identical to three million other Amway distributors offer, then you must consider what unique value you can add to the product.
Some ways to differentiate:
■Specialize in a niche
■Put a different spin on your product, approach it from a different angle
■Package it in a different format (i.e. turn an ebook into a series of videos)
■Target a different audience
The bottom line is this: your competitive advantage lies in your differentiation, and the way to stand out from your competition to to sell yourself. People will follow a leader not a business entity.
Watch this video to discover how twelve people using attraction marketing techniques have implemented their unique selling proposition into their business.
pvesey
- Patrick Vesey
- 877.838.6781 Long time MLM, affiliate marketer, now focusing on Social marketing for Small Business and Entrepreneurs. Patrick Vesey is a combat veteran of the US ARMY school of Infantry. He has a degree in Business Information Systems from San Diego State University. His wife Debbi Vesey is also his business partner, and his family consists of two human children (ages 4 and 24) and three canine children (labradors). It’s this independent, free enterprise attitude that gives anyone the opportunity to live the American Dream that keeps my head spinning all night. There is something about being around independent business owners: the sense of accomplishment, the thrill of “just doing it”, and planning the next big event, that provides a sense of adventure like the old wild wild west.
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