Your Unique Selling Proposition (USP)
Embracing your personal uniqueness and applying it to your business leads to your unique selling proposition. The most effective way to offer a unique product (not your health, nutrituion and beauty products)is to create it yourself. Information products are a key component of the attraction marketing model, and can be created to fit any product or industry. If you offer a product identical to three million other Amway distributors offer, then you must consider what unique value you can add to the product.
Some ways to differentiate:
■Specialize in a niche
■Put a different spin on your product, approach it from a different angle
■Package it in a different format (i.e. turn an ebook into a series of videos)
■Target a different audience
The bottom line is this: your competitive advantage lies in your differentiation, and the way to stand out from your competition to to sell yourself. People will follow a leader not a business entity.
Watch this video to discover how twelve people using attraction marketing techniques have implemented their unique selling proposition into their business.