The First Lesson in Social Media Marketing

To have the mindset that the understanding and practice of core fundamentials will drive your business more than any system, gadget or gimmick -- your customers trust your sound business judgement and spread the word

Amway: A (Twitter) Birds-Eye View

I've been following, via Twitter, the attitudes and thoughts of those who have been pestered and literally chased by an Amway Independent Business Owner (IBO). Twitter, in particular, is an eye opener because a 140 character tweet reveals so much about the network marketing and direct selling industry.

The internet exposes old school "marketing"techniques as electronic spam, in contrast to the new school, consultative attraction marketing model. Attraction marketing provides relevant information in a convenient format that adds value to potential clients and business partners alike, and gets your foot in the door much more effectively than chasing a prospect down in the grocery store with CD in hand.

The people at Amway Corporation are outstanding. The products are arguably the best in their categories. The Corporation, with 50 years of experience under its belt, understands what it takes for its IBOs to make a profit. But the marketing strategies STINK.

I assure you that you can enjoy being an IBO, sell products, expand your organization, and even make a profit by ditching the marketing techniques that are stuck in the 60's. If you're an Amway IBO, simply replace your old school marketing techniques with attraction marketing strategies to expand your business beyond your wildest dreams.

Click here to learn more about attraction marketing and how to implement it in your business.

The Renegade Network Marketer

1 comment:

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