Early in my Amway network marketing experience I was told that everyone is my prospect. Eventually I figured out on my own that it wasn't true. Now that I know better, I've learned how to choose a target market, or niche, and why it's so important.
Which Comes First: Product or Niche?
The objective in choosing your niche market is to align your message to the customer. The message is a combination of you, your product, and your message delivery. By following this process you will also begin to develop your brand.